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We expect Samsung and Apple to continue dominating the high end of the market, while Chinese competitors seek to expand their sales.” Nabila Popal, research director with IDC’s Worldwide Tracker team, commented on the shifting dynamics, stating,“There is a shift in power among the Top 5 companies, which will likely continue as market players adjust their strategies in a post-recovery world.
Xiaomi’s shipments grew by about 33 percent to 40.8 million units, while Transsion saw a remarkable 85 percent increase to 28.5 million units, placing them third and fourth in the market, respectively.
Xiaomi is coming back strong from the large declines experienced over the past two years, and Transsion is becoming a stable presence in the Top 5 with aggressive growth in international markets.” This evolving competitive landscape indicates a vibrant and rapidly changing smartphone market, where legacy brands and emerging players alike vie for consumer attention across diverse global markets..
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