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From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

Long before Netflix, Prime Video, and other streaming platforms courted Nigerian filmmakers, the country’s movie industry ran on videocassettes, Video CDs (VCDs) and, later, DVDs, sold from cramped shops in Lagos and Onitsha. Between the late 1990s and the 2000s, the era now remembered as the home-v...

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Verified on Nov 15, 2026

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