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ANALYSIS: Beyond The Parties: How Nigeria can maximise Detty December

ANALYSIS: Beyond The Parties: How Nigeria can maximise Detty December

Every December, Nigerian cities experience a surge in concerts, nightlife, travel and consumer spending. Hotels fill up, restaurants extend their hours, transport demand rises, and visitors from the diaspora return for what has become widely known as Detty December. The season, however, should be tr...

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