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They are believed to be the future of Brazil's beef industry for a few key reasons: Brazil's dominance in the beef market, with its massive herd of 225 million cattle (including Nelore), is likely to continue.
This is partly due to the Nelore breed's exceptional ability to thrive in Brazil's challenging environment and China's battle with African swine fever, which killed and reduced their pig population and created a massive demand for Brazilian beef.
A recent auction in June 2023 saw a four-and-a-half-year-old Nelore cow named Viatina-19 FIV Mara Emovis become the world's most expensive cow, fetching a staggering $4.3 million..
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