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It’s a platform that brings together brands, influencers, platform representatives, and creative strategists to explain how all these elements work, as we prepare for the upcoming Pulse Influencer Awards in October.” The summit with its sessions moderated by Ivy Mintah, Olele Salvador and Gideon Nicholas Day, did miss a moment to pamper the audience with not lap lunch but food for the soul as well as talented music acts Kiki Celine and twin group Lali X Lola mounted the stage to wow patrons with their unique talent.
Speaking on the significance of the Pulse Influencer Summit, Pulse Ghana’s Director of Content, Kelvin Boahen, stated,“The Pulse Influencer Summit is a thought leadership event aimed at dissecting modern-day marketing, commonly known as influencer marketing.
Whether you are an influencer, a marketing executive, a brand strategist, or an expert in the digital world, one thing unites us all, and that’s the power of storytelling,”said Collete Ameashi, Pulse Ghana MD, addressing the audience at the summit.
Not only did Loretta Agyemang take home a bag of goodies from the sponsors as the winner of the Content Clash Challenge for the content created at the summit, but attendees also left with revitalised and insightful minds, transformed by the Visual Revolution and the Power of Creative Storytelling.
“If you know you will not use a brand, don't advertise it to your audience,”Enioluwa Adeoluwa advised while sharing tips on how to build trust as an influencer.
Adetutu Laditan, Senior Product Marketing Manager at Google, addressed attendees virtually on generating digital currency from content creation and distribution..
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